Specialty apparel retailer rue21, inc. launched its 14th exclusive fragrance, etc!, which features no cap and has a removable tulle clip and rhinestone collar. The fragrance notes combine glittering fruits and florals, soft woods and sensual musks that work together to create an airy and open scent. This new whimsical fragrance is for the girl and her ever changing mood and style. She is glam and flirty but not too serious, according to the company.

“We are very pleased to announce the launch of the new fragrance and continuing to build the etc! accessory brand. This fragrance is a great extension to our growing etc! categories of footwear, beauty, jewelry, handbags and more, and will make a great gift for Valentine’s Day. We have created the ultimate accessory shop for our girl customer,” said Bob Fisch, president and CEO. etc! It is available for $9.99 in a 1.8oz bottle.